The women shaping tech at HEITS

Curiosity, resilience, and the many ways people build a life in tech

In many conversations about tech, women in STEM are still framed as something the industry needs to “encourage” or “bring in.” But step inside many engineering teams, and you’ll see a different reality. Women are already here, writing code, designing products, solving complex problems, and leading teams.

When I reached out to the women of HEITS to ask about their journeys in tech, one thing became clear almost immediately: there is no single story, no single path. What emerged instead was a mosaic of perspectives, experiences, and motivations, different ways of thinking about technology, problem-solving, and collaboration that together form a strong and quietly inspiring community.

the craft of building things that work

The reasons people fall in love with tech are surprisingly varied. For some, it begins with the joy of solving problems that refuse to cooperate.

There is a particular satisfaction in debugging something that seemed impossible only hours before. That moment when the logic finally makes sense, and the solution reveals itself. For developers like Oana, those moments are among the most rewarding parts of the job. Finishing a difficult task after carefully investigating the root of the problem can feel like solving a puzzle that was never meant to be easy.

Others are drawn to the human side of technology.

Understanding how people think, how they interact with digital products, and how hidden problems emerge through conversation is what keeps designers like Marta curious about their work. User interviews and discussions with stakeholders often reveal challenges that are not visible at first glance. In many ways, good design is simply about listening carefully before proposing solutions.

Then there are the builders who enjoy seeing something tangible come to life.

For engineers like Mihaela, the most fulfilling moment is watching something you built actually being used. Software often starts as a set of abstract ideas, but eventually those ideas turn into tools that people rely on every day.

Sometimes the satisfaction is even simpler than that.

Completing a feature and watching it work exactly as intended can be enough. Programmers like Alina describe that moment as one of the most rewarding parts of the craft.

And behind every project that moves forward, there is often someone making sure everyone is aligned.

Project managers like Cristina spend much of their time helping teams reach the same understanding of a problem. Aligning expectations between stakeholders can be just as complex as building the product itself. When that clarity appears, everything else suddenly becomes easier.

Navigating difficult conversations is part of that process as well. Sometimes diplomacy is the most valuable skill in the room. As Eliza, Project Manager, explains, asking thoughtful questions can often unlock solutions faster than confrontation.

In a field that evolves constantly, adaptability becomes essential. Learning new technologies, starting again when necessary, and staying comfortable with uncertainty are part of the profession. Engineers like Roxana know that growth rarely happens when everything feels easy. Often it begins when you step into something new and unfamiliar.

And sometimes the most important work happens quietly behind the scenes.

In finance, success can be measured by a moment of simple alignment. For Florina, the Chief Accountant at HEITS, the best moment is when everything finally adds up, and the numbers come out right.

the people behind the technology

Technology may be built with code, but it grows through people.

That human dimension is something Dana, HR & Site Manager, sees every day. Creating an environment where people feel confident, supported, and motivated is a different kind of engineering. Watching colleagues evolve, take ownership of their work, and discover their potential is what makes the job meaningful.

Conversations play an important role in that process.

For Diana, who works in HR, some of the most inspiring moments happen during one-on-one discussions with colleagues. Those conversations often start with work but quickly move into more personal territory. Hobbies, ideas, ambitions, and passions appear in those exchanges, revealing how much richer people’s lives are beyond their job titles.

Sometimes inspiration comes from the next generation entering the field. Watching younger engineers do remarkable work motivates developers like Alina to keep learning and growing.

Curiosity itself can be a powerful source of inspiration. Encounters with intelligent, thoughtful people are what keep professionals like Eliza engaged in their work and eager to keep learning.

life beyond the screen

Outside the office, the lives of the women at HEITS look just as diverse as their roles.

Some evenings are quiet and reflective. Reading, solving puzzles, or meeting friends for drinks is how Georgiana, a Business Analyst, often spends her time after work.

Others stay active in completely different ways. Cooking healthy food, practicing martial arts, and going out for long walks are part of Marta’s daily routine outside the world of product design.

For many, hobbies and personal projects provide balance. Cristina enjoys reading and planning future travels, often surrounded by plants and small creative pursuits.

Physical activity is part of the rhythm for others. Roxana begins many mornings running or going to the gym with her dogs before the workday even begins.

Some prefer slower evenings that allow the mind to rest. Mihaela might spend her free time gardening, reading, or watching a movie that requires absolutely no thinking at all.

Family life also plays an important role. For Dana and Oana, much of life outside work revolves around time spent with their children and loved ones, while Florina’s evenings often include family time, long walks with her husband, and tending to the garden when time allows.

a few words for the next generation

When asked what advice they would give women considering a tech career, the answers were both practical and reassuring.

• Confidence, many say, comes with experience.
• Curiosity matters more than pretending to know everything from the start.
• Asking questions is not a weakness. It is often the fastest way to learn.
• Adaptability can be a far greater asset than mastering a single tool or programming language.
• And sometimes encouragement can be simple.
• As Georgiana Boitor puts it: “You can do this.”
  

final thoughts

The women of HEITS are not trying to prove that they belong in tech. They simply do, by building, designing, solving problems, leading teams, and supporting each other. Together, they are shaping the kind of tech community many hope to build.

FAQs

What is it like to be a woman in tech at HEITS?

At HEITS, women work across engineering, product, data, marketing, and leadership roles. Their experiences are diverse, shaped by different paths into tech, but united by curiosity, resilience, and the satisfaction of building things that work. There is no single narrative, and that diversity of perspective is part of what strengthens the team.

Do women need special support to succeed in tech?

Success in tech isn’t about special treatment, but about equal opportunity, access, and a culture that values competence and collaboration. At HEITS, growth is driven by skill, ownership, and impact. The focus is on creating an environment where everyone can contribute meaningfully and develop professionally.

Are there many women in engineering roles at HEITS?

Yes. Women at HEITS are actively involved in writing code, leading projects, managing releases, designing systems, and mentoring others. They contribute across technical and strategic layers of the organization, not just in supporting functions.

What motivates women to build a career in tech?

From solving complex problems and debugging tough issues to seeing a product go live and used by real people, motivations vary. For some, it’s the intellectual challenge. For others, it’s collaboration, ownership, or seeing numbers align after weeks of work. There isn’t one reason, there are many.

How does HEITS support professional growth?

Professional growth at HEITS is built around real projects, responsibility, and continuous learning. Team members are encouraged to explore new technologies, take ownership of features, and participate in knowledge sharing initiatives that strengthen both individual and collective expertise.

Why is representation important in tech?

Representation matters because visibility shapes possibility. When different voices and perspectives are present in technical teams, the solutions built are more nuanced, inclusive, and resilient. Diverse teams tend to ask better questions and consider broader use cases.

Is tech still a male-dominated field?

In many regions and sectors, yes. However, realities differ across companies and teams. Articles like this aim to highlight that women are already building, leading, and innovating in tech, not as exceptions, but as professionals shaping the industry every day.

What can companies do to create more inclusive tech environments?

Companies can focus on fair hiring practices, transparent growth paths, mentorship, and fostering a culture where different perspectives are respected. Inclusion is less about slogans and more about everyday behaviors, leadership accountability, and structural consistency.